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the small print, said gently

Terms of Service

The agreement between you and us when you use Meadow. Please read it before you start growing.

Effective September 4, 2026.

Hello, and thank you for growing a meadow with us. Meadow is a gentle habit app for feeling better, and we have tried to keep this document gentle too: plain English wherever the law allows, and short wherever it can be. It is still a real contract, so please read it properly.

These Terms of Service (the "Terms") are a legally binding agreement between you and Wildcard Wellness, LLC ("Wildcard Wellness", "we", "us" or "our"). They cover the Meadow iOS app, any updates to it, the content inside it, and the website at growyourmeadow.com (together, "Meadow" or the "Services").

A few things worth knowing up front. Meadow is not medical advice (section 5). Any movement carries some risk, and you agree to move at your own pace and your own risk (section 6). Your subscription starts with a free week and then renews automatically through Apple until you cancel (section 4). Your meadow lives on your device, and we cannot recover it if it is lost (section 7). Our liability to you is limited (section 15), and disputes are resolved by individual arbitration, with no class actions or jury trials, unless you opt out (section 18). These provisions affect your legal rights.

1. Agreeing to these Terms

By downloading, installing or using Meadow, or by starting a free trial or subscription, you agree to these Terms and to our Privacy Policy. If you do not agree, please do not use Meadow. If you are using Meadow on behalf of someone else, you confirm you have the authority to accept these Terms for them.

You agree that these Terms, and any notices, disclosures or other communications we send you in the app, on our website or by email, may be provided electronically, and that accepting these Terms electronically has the same effect as signing them on paper.

2. Who can use Meadow

Meadow is made for adults. You must be at least 18 years old to use it, and you must have the legal capacity to enter into a binding contract where you live. We do not knowingly allow anyone under 18 to use Meadow, and we do not knowingly collect information from children. If you believe a child is using Meadow, please write to us at support@growyourmeadow.com and we will help.

You may not use Meadow if we have previously terminated your access for breaching these Terms.

You also confirm that you are not located in a country subject to a United States government embargo or designated as a "terrorist supporting" country, and that you are not on any United States government list of prohibited or restricted parties.

3. Your licence to use Meadow

Meadow is licensed to you, not sold. Subject to these Terms, we grant you a limited, personal, non-exclusive, non-transferable, revocable licence to install and use Meadow on Apple devices that you own or control, for your own personal, non-commercial use, in line with the usage rules in the Apple Media Services Terms and Conditions.

You may not copy, modify, adapt, translate, reverse-engineer, decompile or disassemble Meadow; rent, lease, lend, sell, sublicense or redistribute it; extract its art, stories, affirmations or other content for use elsewhere; or use it to build a competing product. We keep every right we do not expressly give you here.

Beta and pre-release versions. We sometimes share early versions of Meadow through TestFlight or another pre-release channel. Those versions are experimental, may be unstable, may lose or corrupt data, and may be withdrawn or changed at any time. Apple's TestFlight terms apply to them in addition to these Terms, and anything you tell us about them is Feedback (section 8).

Apple's role. Meadow is distributed through the Apple App Store. Apple's Licensed Application End User License Agreement applies to your use of the app as a minimum, and these Terms apply in addition to it. Where the two conflict, these Terms apply to the extent the law allows. You and we acknowledge that:

  • These Terms are between you and Wildcard Wellness only, not Apple. We, not Apple, are solely responsible for Meadow and its content.
  • We, not Apple, are solely responsible for any maintenance and support of Meadow. Apple has no obligation to provide any maintenance or support services for it.
  • If Meadow fails to conform to any applicable warranty, you may notify Apple and Apple will refund the purchase price you paid for it, if any. To the maximum extent permitted by law, Apple has no other warranty obligation for Meadow, and any other claim, loss, liability, damage, cost or expense attributable to a failure to conform to a warranty is our responsibility.
  • We, not Apple, are responsible for addressing any claim by you or a third party relating to Meadow or your possession or use of it, including product liability claims, any claim that Meadow fails to conform to a legal or regulatory requirement, and claims arising under consumer protection, privacy or similar laws.
  • If a third party claims that Meadow infringes their intellectual property rights, we, not Apple, are responsible for investigating, defending, settling and discharging that claim.
  • You must comply with any third-party terms that apply when you use Meadow, such as your mobile carrier's terms.
  • Apple and its subsidiaries are third-party beneficiaries of these Terms. When you accept them, Apple has the right, and is deemed to have accepted the right, to enforce them against you as a third-party beneficiary.

4. Subscriptions, the free week and billing

Meadow is a paid app. There is one subscription, called Meadow, and it includes everything: every feature, every flower, every visitor and every scene.

Your free week. New subscribers get a free trial of seven days. When the trial ends, your subscription starts and your Apple Account is charged for the first period, unless you cancel at least 24 hours before the trial ends. The free trial is offered once per Apple Account; if you have had one before, a new subscription may begin billing straight away. We may change or withdraw the free trial for new subscribers at any time.

Plans and prices. We currently offer weekly, monthly and yearly plans. The length of each plan and its price are shown in the app before you subscribe, in the App Store, and on our pricing page. Prices are set in your local currency and may include tax. We do not repeat prices here because they can change; the price you see in the App Store at the time you subscribe is the one that applies.

Auto-renewal. Your subscription renews automatically at the end of each period (weekly, monthly or yearly, depending on your plan) at the then-current price, and your Apple Account is charged within 24 hours before the current period ends, unless you cancel at least 24 hours before it ends. It will keep renewing until you cancel.

How to cancel. You can cancel any time. On your iPhone, open Settings › Apple Account › Subscriptions, choose Meadow, and tap Cancel. Deleting the app does not cancel your subscription. Cancelling stops the next renewal; you keep full access until the end of the period you have already paid for, and nothing is refunded for the remainder of that period. Your meadow stays exactly where you left it.

Billing and refunds are handled by Apple. All purchases are made through Apple's in-app purchase system and charged to your Apple Account. We never see or store your payment details. Because Apple is the merchant, refund requests are decided by Apple under its own policies. To ask for one, visit reportaproblem.apple.com. We cannot issue refunds ourselves, but if something has gone wrong we would still like to know, so please get in touch.

Price changes. We may change subscription prices from time to time. If a change affects an existing subscription, Apple will tell you in advance and, where the law or Apple's rules require it, ask for your consent before the new price applies. If you do not agree, you can cancel before the change takes effect.

Restoring purchases. Your subscription is tied to your Apple Account. If you get a new device or reinstall Meadow, use Restore Purchases inside the app to pick it up again. If Apple offers Family Sharing for Meadow, sharing is governed by Apple's Family Sharing rules.

Offers and promo codes. We may occasionally offer introductory prices, promotional offers or offer codes. Each is subject to the conditions shown with it, is available at our discretion, may be limited to one per Apple Account, and may be withdrawn at any time. Offers cannot be exchanged for cash or combined unless we say otherwise.

If we end your access. If we suspend or terminate your access because you have breached these Terms (section 13), you are not entitled to a refund for any unused part of your subscription, except where the law or Apple's policies say otherwise.

5. Meadow is not medical advice

Meadow is a wellbeing and habit app. It is not a medical device, and nothing in it is medical, psychological or fitness advice. The check-ins, movement sessions, affirmations, stories, insights and everything else Meadow shows you are for general wellbeing, motivation and reflection only. They are not designed to diagnose, treat, cure, monitor or prevent any disease or condition, and they are not a substitute for advice from a doctor, therapist or other qualified professional who knows you.

Meadow notices patterns in what you tell it, such as whether your mood tends to be brighter on days you move. These reflections are generated automatically from your own entries, are not reviewed by any person, and are offered kindly, not clinically. They may be incomplete or wrong, and you should not make health decisions based on them.

The same goes for our website, including any articles, guides or other writing we publish there. It is general information for a general audience, written to be encouraging rather than authoritative. It is not tailored to you, may be out of date, and is not medical, psychological, nutritional or fitness advice. Talk to a professional who knows you before acting on anything you read there.

If you are in crisis or think you may be, please do not rely on Meadow. Contact your local emergency services, a crisis line, or a healthcare professional straight away. Meadow cannot respond to emergencies.

6. Moving at your own risk

Meadow never tells you how to move. It has no workouts and no exercise instructions; it simply lets the movement you already choose count. Even so, any physical activity, however gentle, carries a risk of injury, and that risk is greater if you have an existing injury, illness, pregnancy or medical condition. No one from Meadow is there to supervise you, your form, your surroundings or your condition.

By using Meadow you confirm that you are responsible for deciding whether you are fit to be active; that you will talk to a doctor before starting or changing any activity if you have any doubt; that you will choose activities and surroundings that are safe for you; and that you will stop immediately if you feel pain, dizziness, shortness of breath, chest discomfort, numbness or anything else that worries you. Ninety seconds counts. Nothing in Meadow is worth pushing through pain for.

Assumption of risk and release. To the fullest extent permitted by law, you knowingly and voluntarily assume all risk of injury, illness, loss or damage arising from any activity you choose to do while using Meadow, whether that risk is known or unknown, and you release Wildcard Wellness and its members, managers, employees, contractors, agents, licensors, successors and assigns from any claim relating to it, including claims of ordinary negligence. This release does not cover gross negligence, wilful misconduct, fraud, or any liability that cannot lawfully be excluded, including for death or personal injury caused by our negligence where the law does not allow that to be excluded.

7. Your meadow, your device and your content

Everything you put into Meadow, including your mood and energy check-ins, movement sessions, little things, wins, notes, and the reflections you write when you close the day (your "Content"), belongs to you. We claim no ownership of it.

Meadow is a local-first app with no accounts and no login. Your Content and your meadow are stored on your device, and, if you have iCloud enabled, in your own iCloud account so that they can sync between your devices and survive a new phone. Apple, not us, provides iCloud, and it is governed by Apple's terms. We do not run servers that hold your meadow, and we cannot see, recover or restore it. We strongly recommend keeping iCloud and your normal device backups switched on. If your device is lost, reset or replaced without a backup, your meadow may be lost too, and we will not be able to bring it back.

Your device is your account. Because there is no login, anyone who can unlock your device or sign in to your Apple Account can open your meadow. You are responsible for keeping your device, its passcode and your Apple Account secure, and for everything done in Meadow on your device. We cannot lock, reset or recover access for you.

To the limited extent Meadow needs to process your Content on your device or through iCloud in order to work (for example, to draw your flowers or generate an insight), you give us the permission needed to do that and nothing more. Our Privacy Policy explains what little we do collect and why.

Things you send us. If you send us Content or other material directly, for example a screenshot or an export attached to a support email, you give us a non-exclusive, royalty-free, worldwide licence to use it to help you, to diagnose and fix problems, and to improve Meadow. If you publicly post something about Meadow, such as a screenshot of your meadow or a review, and we would like to reshare it, we will ask you first. You confirm that anything you send us is yours to share and does not infringe anyone else's rights.

8. Our content and intellectual property

Meadow and everything in it that we made or licensed, including the meadow artwork, flowers, visitors and scenes, the stories, affirmations and other writing, the sounds, the design, the code, and the "Meadow" name, logo and marks, are owned by Wildcard Wellness or our licensors and protected by copyright, trademark and other laws. Your subscription gives you the right to enjoy this content inside Meadow. It does not transfer any ownership to you.

You may take screenshots of your own meadow and share them in the ordinary way, and we hope you do. You may not copy, reproduce, sell or redistribute our content outside Meadow, remove any notices, or use our name or marks in a way that suggests we endorse something we do not.

Feedback. If you send us ideas, suggestions or bug reports ("Feedback"), you give us a perpetual, irrevocable, royalty-free licence to use them in any way, without any obligation or payment to you. We love hearing them.

If you think we have infringed your rights. We respect other people's intellectual property. If you believe anything in Meadow or on our website infringes a copyright, trademark or other right you hold, please email support@growyourmeadow.com with the subject line "Intellectual property", identifying the work, where it appears, and how to reach you. We will look into it promptly.

9. Acceptable use

When you use Meadow, you agree not to:

  • Break any law or regulation, or use Meadow for anything unlawful.
  • Interfere with or disrupt Meadow, its integrity, or the services it relies on, or attempt to gain access to any part of it you are not meant to reach.
  • Circumvent, disable or tamper with subscription checks, in-app purchase, or any other technical protection.
  • Scrape, harvest, or bulk-extract content from Meadow by any automated means, or use Meadow or its content to train or develop any machine-learning model or competing product.
  • Infringe anyone else's intellectual property or other rights.
  • Misrepresent Meadow, or present it as medical advice, treatment or a medical device.

10. Third-party services

Meadow relies on services provided by others, including Apple (the App Store, in-app purchase, iCloud, and iOS features such as notifications) and the providers we use for subscription management (RevenueCat), the subscription screens shown in the App (Superwall), and privacy-respecting product analytics, all of which are named in our Privacy Policy. The plans, prices and wording on those subscription screens may vary between people and over time as we test what explains Meadow best; the price you agree to is always the one Apple shows you before you confirm. Those services are governed by their own terms and privacy policies, we do not control them, and we are not responsible for them. Meadow may also link to other websites or resources; we are not responsible for their content or practices.

A future version of Meadow may offer to read activity data from Apple Health with your permission. If it does, Meadow will not use that information for marketing or advertising, and will only use it to grow your meadow, in line with Apple's HealthKit rules and our Privacy Policy.

11. Privacy

Your privacy matters enormously to us, which is why Meadow has no accounts and keeps your meadow on your device. Our Privacy Policy explains what information we collect, how we use it, and the choices you have. By using Meadow you agree to it.

12. What Meadow needs, reminders, and support

What you need. Meadow runs on Apple devices that meet the minimum iOS version shown on its App Store page. You are responsible for your device, for keeping it and Meadow reasonably up to date, and for any internet connection needed to download the app, subscribe, restore purchases or sync through iCloud. Your carrier's data charges are yours. We may raise the minimum requirements as iOS moves on, and older devices may stop being supported.

Reminders. If you allow notifications, Meadow schedules gentle reminders locally on your device. Whether and when they appear depends on iOS, your settings and your device, so we cannot promise they will arrive at all or on time. You can turn them off in Meadow or in iOS Settings whenever you like, and nothing in your meadow depends on them.

Support. We are a small team and we do our best to answer at support@growyourmeadow.com and through our help center, but we cannot promise a response time or a particular outcome. Support is offered in English.

13. Changes to Meadow, and ending your use

We are a small team and Meadow will keep growing. We may add, change or remove features, content, flowers or scenes, and we may update the app from time to time. Some updates may be required for Meadow to keep working. We may also suspend or discontinue Meadow, in whole or in part, if we need to; if that happens while you have a paid subscription, we will do our best to give you reasonable notice.

You can stop using Meadow at any time by cancelling your subscription (section 4) and deleting the app. We may suspend or terminate your access to Meadow if you materially breach these Terms, or if the law requires us to. On termination your licence ends, but the sections of these Terms that by their nature should survive (including sections 5 through 8 and 14 through 20) continue to apply.

14. Disclaimer of warranties

We build Meadow with great care, but we cannot promise it will be perfect. TO THE MAXIMUM EXTENT PERMITTED BY LAW, MEADOW IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED OR STATUTORY, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT MEADOW WILL BE UNINTERRUPTED, ERROR-FREE OR SECURE, THAT DEFECTS WILL BE CORRECTED, THAT YOUR DATA WILL NOT BE LOST, OR THAT USING MEADOW WILL PRODUCE ANY PARTICULAR RESULT, INCLUDING ANY IMPROVEMENT IN YOUR MOOD, HEALTH OR WELLBEING.

Some jurisdictions do not allow the exclusion of certain warranties, so some of the above may not apply to you. Nothing in these Terms affects statutory rights that cannot be excluded.

15. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WILDCARD WELLNESS AND ITS MEMBERS, MANAGERS, EMPLOYEES, CONTRACTORS, AGENTS AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF DATA (INCLUDING YOUR MEADOW), LOSS OF PROFITS, OR LOSS OF GOODWILL, ARISING OUT OF OR RELATING TO MEADOW OR THESE TERMS, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO MEADOW OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID FOR YOUR MEADOW SUBSCRIPTION IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM AND (B) FIFTY UNITED STATES DOLLARS (US$50).

These limits do not apply to liability that cannot be limited by law, including for death or personal injury caused by our negligence where the law does not allow that to be limited, or for fraud, gross negligence or wilful misconduct.

16. Indemnification

You agree to defend, indemnify and hold harmless Wildcard Wellness and its members, managers, employees, contractors, agents and licensors from and against any claims, liabilities, damages, losses and expenses, including reasonable legal fees, arising out of or relating to your breach of these Terms, your violation of any law or third-party right, or your misuse of Meadow.

17. Governing law

These Terms, and any dispute arising out of or relating to them or to Meadow, are governed by the laws of the State of Delaware, United States, and by the United States Federal Arbitration Act, without regard to conflict-of-law rules. If you live somewhere whose consumer-protection laws give you rights that cannot be taken away by this choice of law, you keep those rights.

Courts. If a dispute is not subject to arbitration under section 18, for example because you opted out or because the arbitration agreement is found unenforceable, it will be brought exclusively in the state or federal courts located in Delaware, and you and we consent to their personal jurisdiction, unless the law where you live requires otherwise. Either of us may still use small-claims court as described in section 18.

Using Meadow from outside the United States. We make Meadow available from the United States. If you use it from somewhere else, you do so on your own initiative and are responsible for complying with local law. If you are a consumer in the European Economic Area, the United Kingdom or another place whose law gives you mandatory rights, such as a right of withdrawal or a statutory guarantee, nothing in these Terms takes those rights away, and Apple handles withdrawal and refund requests for purchases made through the App Store.

18. Dispute resolution

Talk to us first. Most problems can be sorted out with an email. Before starting any formal proceeding, you agree to write to us at support@growyourmeadow.com describing the problem and what you would like us to do, and to give us sixty (60) days to try to resolve it informally.

Arbitration. If we cannot resolve it informally, you and Wildcard Wellness agree that any dispute, claim or controversy arising out of or relating to these Terms or Meadow will be resolved by final and binding individual arbitration, rather than in court, administered by the American Arbitration Association under its Consumer Arbitration Rules (available at adr.org). A single arbitrator will decide the dispute and may award the same individual relief a court could. Hearings will be held by documents, telephone or video unless the arbitrator decides an in-person hearing is needed, in which case it will take place in the county where you live. You will never be required to travel to another state to arbitrate.

Class action waiver. YOU AND WILDCARD WELLNESS AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING, AND THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S CLAIMS OR AWARD RELIEF THAT AFFECTS ANYONE OTHER THAN THE PARTIES. If this waiver is found unenforceable for a particular claim, that claim will be heard in court under section 17 and the rest will proceed in arbitration.

Jury trial waiver. IF FOR ANY REASON A CLAIM PROCEEDS IN COURT RATHER THAN IN ARBITRATION, YOU AND WILDCARD WELLNESS EACH WAIVE ANY RIGHT TO A JURY TRIAL, TO THE EXTENT THE LAW ALLOWS.

Fees. Arbitration fees are set by the AAA's Consumer Arbitration Rules, which cap the filing fee a consumer pays. If the arbitrator finds that your claim was not frivolous, we will reimburse any filing fee you paid. Each of us pays our own legal fees unless the arbitrator awards them under the rules or the law.

Small claims. Either of us may instead bring an individual claim in a small-claims court with jurisdiction, as long as it stays there and stays individual.

Protecting intellectual property. Either of us may ask a court under section 17 for an injunction or other urgent relief to stop actual or threatened infringement or misuse of intellectual property, or unauthorised access to Meadow, without first going through arbitration.

Many similar claims. If twenty-five (25) or more similar arbitration demands are brought against us by or with the help of the same or coordinated lawyers, they will be administered under the AAA's Mass Arbitration Supplementary Rules, and any limitation period will be paused for those claims while that process runs.

Who decides what. The arbitrator decides all disputes about whether a claim is covered by this section, except that a court decides any dispute about the class action waiver or whether a claim belongs in small-claims court. The Federal Arbitration Act governs this section.

You can opt out. You may opt out of this arbitration agreement by emailing support@growyourmeadow.com with the subject line "Arbitration opt-out" within thirty (30) days of first accepting these Terms, telling us your name and that you are opting out. Opting out affects only this section 18; the rest of these Terms still apply, and it will not affect your use of Meadow in any way.

Time limit. To the extent the law allows, any claim relating to Meadow or these Terms must be brought within one (1) year after it arises, or it is permanently barred. This section survives the end of these Terms.

Changes to this section. If we change this section 18 in the future, the change will not apply to any dispute you have already told us about in writing before the change took effect, and you may reject the change by emailing us within thirty (30) days of it, in which case the previous version of this section keeps applying to you.

19. Changes to these Terms

We may update these Terms from time to time, for example when Meadow gains a new feature or the law changes. When we do, we will post the new version here and update the effective date at the top. If a change is material, we will also let you know in the app or by another reasonable means before it takes effect. If you keep using Meadow after a change takes effect, you accept the updated Terms. If you do not agree, you can cancel your subscription and stop using Meadow.

20. General

  • Entire agreement. These Terms, together with our Privacy Policy and Apple's Licensed Application End User License Agreement, are the whole agreement between you and us about Meadow, and replace any earlier understanding.
  • Severability. If any part of these Terms is found invalid or unenforceable, that part will be limited or removed to the minimum extent necessary and the rest will stay in force.
  • No waiver. If we do not enforce a right under these Terms, that is not a waiver of it.
  • Assignment. You may not transfer these Terms or your subscription to anyone else. We may assign these Terms, including as part of a merger, acquisition or sale of assets.
  • Force majeure. We are not responsible for any delay or failure caused by events beyond our reasonable control, including outages of Apple's or other third-party services.
  • Export. You will comply with any export laws that apply to your use of Meadow.
  • Notices. We may give you notice in the app, on our website, or by another reasonable means. You can give us notice by email at the address below.
  • Relationship. Nothing in these Terms creates a partnership, employment, agency or fiduciary relationship between you and us.
  • Third-party beneficiaries. Apart from Apple as described in section 3, no one other than you and us has any rights under these Terms.
  • Language. These Terms are written in English. If we provide a translation, the English version governs if the two differ.
  • Interpretation. "Including" means "including without limitation". Headings and our friendlier phrasing are there to help you read; they do not change the legal meaning of a section.

Contact us

Questions about these Terms, or about anything else? We would love to hear from you.

  • By email: support@growyourmeadow.com
  • Through our contact page

Wildcard Wellness, LLC, the maker of Meadow. Thank you for reading all the way to the end. Your meadow is waiting whenever you are.

Meadow

Habits to help you feel better. Consistency, not intensity. Made with care by WildcardWellness.

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